Arbuckle's World Atlas - 1889
I bought this 1889 atlas on eBay in 2019 and, just recently, I scanned it and uploaded it to The Digital Gallery. I love the pictorial images of the countries; they convey so much more than boundaries and so much more than text. I also love that the atlas was made by a coffee company, marketing itself. The Arbuckle Coffee Company was an innovative marketer, the #2 coffee company in its day and the brand still exists today. Tom Paper 11/16/2021History of the Arbuckle Coffee CompanyMore history about Folger's and ArbuckleArbuckle Coffee in New York CityArbuckle Coffee mentioned on Wikipedia page about home coffee roasting-------7/21/24The Arbuckle Illustrated Atlas from 1889 was a unique promotional item created by the Arbuckle Bros. Coffee Company in New York. It was a collection of beautifully illustrated chromolithographic maps designed to advertise Arbuckle's Coffee[1][2].Key features of the atlas include:1. Format: The atlas measured 7 inches high by 11.25 inches wide, with loose pages held together by a twisted string tie[1].2. Content: It contained 50 maps in total, with each page featuring four colorful maps[1]. The maps depicted various states of the United States and nations of the world[1][2].3. Illustrations: Each map was surrounded by vignettes illustrating the beauty or commerce of the region[1].4. Additional information: Opposite each page of map cards were notes about the featured states or countries, including details on population, weather, agriculture, manufacturing, and geography[5].5. Advertising: Each note included a plug for "Arbuckles' Ariosa Coffee"[5].6. Covers: The front cover typically featured a map of Palestine and the Western Hemisphere, while the back cover often showed a map of Brazil, a view of the Arbuckle's factory, and images of women enjoying Arbuckle's coffee[1].The atlas was part of a larger marketing strategy by Arbuckle Bros. Coffee Company, which had begun including trade cards in their coffee packages in the mid-1880s. These cards, featuring various subjects including maps, became collectibles that customers were encouraged to trade and complete sets[1].The atlas was primarily offered as a premium item, especially for children. Customers could obtain one by sending in 15 premium seals from sacks of Arbuckle coffee along with a 2-cent stamp[1]. Due to this distribution method and its target audience, surviving copies of the atlas are relatively rare, particularly in good condition.Source: Perplexity.ai--Gabrielle Ly
